Experience
Director of Product Design
Linqto, San Jose, CA (remote)
December 2022 - Present
Spearhead the strategic direction of UX and UI teams across product and marketing, driving a unified and innovative design across web, mobile, and native platforms
Champion customer empathy and VOC insights in design workflows, driving higher user satisfaction and informed product decisions
Drive cross-functional alignment with senior leadership and stakeholders—including direct reporting to the COO—to shape roadmap priorities, balance user needs with business goals, and accelerate feature delivery
Manage and mentor a team of 5, guiding the full design lifecycle from discovery to developer-ready assets
Architect and evolve a comprehensive component library and UI guide, modernizing the brand experience and reducing design-to-development handoff time by ~32%
UX/UI Design Manager
FOXO Technologies, Minneapolis, MN
July 2021 - November 2022
Led and scaled cross-functional UX and UI teams across multiple products and platforms, shaping design strategy to align with business growth and user engagement goals
Defined research-driven design processes, incorporating user testing, focus groups, and analytics to inform product direction
Partnered with product leadership to co-develop product roadmaps, ensuring design played a proactive role in feature prioritization and strategic decision-making
Elevated design team output and velocity by introducing scalable workflows, design systems, and improved cross-functional collaboration
UX/UI Designer
FOXO Technologies, Minneapolis, MN
February 2021 - July 2021
Designed intuitive user experiences and interfaces for digital life insurance tools, including application flows, quoting engines, admin portals, and engagement platforms
Delivered end-to-end UX solutions from user flows and wireframes to high-fidelity UI, ensuring seamless development handoff and stakeholder alignment
Conducted user research and usability testing to validate design decisions and uncover pain points, resulting in key product refinements
Built interactive prototypes to align stakeholders and accelerate design approval cycles
Creative Lead/Senior Digital Designer, Marketing Consultant
Wells Fargo, Internal Agency, Minneapolis, MN
August 2019 - February 2021
Led end-to-end creative strategy and digital design execution for high-impact initiatives across Consumer Lending and Private Banking, including TED Talks, AMA events, and in-branch campaigns
Drove multi-location collaboration across design teams in Minneapolis, San Francisco, and Manila, streamlining creative alignment and accelerating project delivery
Partnered with the UX team to elevate digital product accessibility and usability, ensuring adherence to WCAG standards and improved customer experience
Shaped strategic input for creative briefs by developing data-informed frameworks to guide concepting, reduce iteration cycles, and enhance design outcomes
Collaborated with social media and content teams to brainstorm, test, and refine campaigns that increased customer engagement and brand affinity
Sr Art Director & Brand Manager
brightpeak a division of Thrivent, Minneapolis, MN
April 2017 - August 2019
Directed brand strategy and visual identity, evolving style guidelines to support consistent, scalable design across digital and offline channels
Championed operational efficiency by refining capacity planning and creative workflows—enabling the design team to meet increased project demand without additional headcount
Led cross-functional efforts to develop and launch a cohesive identity system, partnering with writers, developers, QA, and vendors for seamless execution
Managed and mentored a multidisciplinary design team, fostering a culture of collaboration and creative excellence across marketing, dev, and content
Oversaw creative direction and production for a mobile-first website, landing pages, responsive email platform, and social media content
Delivered integrated design solutions across product, marketing, and event campaigns—managing budgets, art direction, and execution for video, photo, print, and digital asset needs
Lead Graphic & Interactive Designer
brightpeak a division of Thrivent, Minneapolis, MN
August 2015 - March 2017
Launched brand & style guidelines to shape consistency across all campaigns, social media platforms, web assets and events
Responsible for managing Graphic Designers and UX design teams and collaboration among marketing, creative and development efforts
Supported launch of campaigns that increased numbers from 100,000 to over 300,000 email subscribers and social followers
Graphic & Interactive Designer
brightpeak a division of Thrivent, Minneapolis, MN
August 2013 - July 2015
Responsible for bringing agency design work to in-house design efforts
Responsible for bringing go-to-market strategies to life in creative execution among print and digital assets
Supported launch of campaigns that increased numbers from 10,000 to over 100,000 email subscribers and social followers
Designer, Art Director & Branding Specialist
Freelance, Minneapolis, MN
July 2009 - Present
Freelance design specializing in art direction, brand identity, photography, social media strategy, interactive design, user experience design, user interface design & creative consulting services
Interactive Designer & Account Manager
Sportsdigita, Minneapolis, MN
October 2011 - August 2013
Concepted and designed interactive websites, mobile applications, and supporting assets for professional and collegiate sports teams
Managed day-to-day client relations and communication
Managed database of current clients and population of important information such as project timelines, contract expiration, etc.
Fostered collaboration through hands-on creative leadership to then supervise and inspire work among creative team and development team
Graphic Designer & Lead Service Coordinator
Aurora Spa, Minneapolis, MN
April 2010 - April 2012
Managed front office; booked appointments, managed product inventory, scripted phone calls
Reconciled Quickbook accounts with daily deposits
Drafted and copywrote email blasts, press releases, and assists with ad displays
Concepted and designed brochures, banners, social posts, and website content and design
Volunteer
Youth Leader
Trinity Lutheran Church of Minnehaha Falls, Minneapolis, MN
September 2010 - May 2021
Volunteer leader in the senior high youth group, camp counselor, assist with fundraising events for service trips, assist with community outreach events with the youth, etc.
Congregational Council
Trinity Lutheran Church of Minnehaha Falls, Minneapolis, MN
January 2018 - February 2021
The Congregational Council is the legal authority for Trinity Lutheran Church of Minnehaha Falls. The Council is accountable to the congregation for the fulfillment of the mission and general oversight of the church's life and activities.
Expertise
Design Leadership
Team Management
Team Building
Product Design Strategy
Design System Thinking
Customer-Centric Design
UX Research
UX/UI Design
Cross-Functional Collaboration
Data-Informed Decision-Making
Executive Communication
Stakeholder Management
Accessible Design
Skills
Figma
Adobe Creative Suite
Usability Testing
User Interviews
Journey Mapping
Microsoft Office
Heap
Hotjar
Mixpanel
Full Story
Education
B.S. Advertising & Art Direction
The Art Institute International, 2009-2011
B.A. Marketing & Studio Art
Bethel University, 2006-2009