WORK // UI/UX // Linqto Website
As Linqto prepared to scale its presence in the pre-IPO investment space, we decided we needed a full redesign of its marketing website with a focus on brand continuity and trust. The challenge was more than visual—our goal was to create a cohesive experience that aligned with the sophistication of our investor audience, bridged the gap between the public-facing site and the product platform, and supported the company’s growth goals through clarity, credibility, and consistency.
The creative ask was to unify Linqto’s brand across its marketing site and investment platform to create a seamless, trustworthy experience for sophisticated investors. Linqto’s marketing website and app felt disjointed—different fonts, visual languages, and tone. As the brand scaled, consistency was critical to maintain user trust and improve acquisition and retention across multiple touchpoints.
THE PROCESS
Brand audit: Reviewed all touchpoints—web, platform, emails, ads—to identify inconsistencies & gather data
Design system alignment: Merged UI styles, typography, and components into a single system
Homepage & Nav overhaul: Reworked the homepage (and internal pages), global nav, and mobile menu to reflect updated messaging and hierarchy
Messaging alignment: Collaborated with marketing to ensure tone, CTAs, and storytelling matched the platform voice
DESIGN HIGHLIGHTS
Although this audit was done holistically for the brand and all of its customer facing channels, I am going to focus on the updates we made to the public facing website. Here are some highlights:
Modern, minimal aesthetic with a premium feel
Consistent use of color, iconography, and typography
Responsive, accessible layouts for mobile and desktop
Updated content strategy to highlight brand trust
RESULTS
Before redesigning the full site, we ran an A/B test on the homepage to validate new messaging and layout hypotheses. The variant featured streamlined copy, a simplified hero section, and updated CTAs—resulting in a ~3% increase in click-through to the signup flow, giving us confidence to scale the direction across the rest of the site.
Other data worth mentioning:
~38% increase on time on site
~6% decrease in bounce rate
