Linqto Brand Guidelines

I led the development of comprehensive brand guidelines to create a unified visual and verbal identity for the company. As our assets were becoming increasingly disjointed across teams, there was a clear need for a consistent look and feel. Working cross-functionally with design, marketing, and product teams, I helped established clear standards for typography, color, imagery, and tone of voice. These guidelines helped streamline decision-making, improve consistency across channels, and strengthen the brand’s presence as we scaled.

Below is a sample. To see the full guidelines click here.

Director of Product Design: Ann K. Lindquist

in collaboration with Creative Director: Harrison Washuta